MASSAFOC
MASSAFOC
Bread crafted with fire, passion, and tradition
Bread crafted with fire, passion, and tradition
Bread crafted with fire, passion, and tradition
From rustic sourdough to golden, flaky pastries, every bite at Massafoc is a tribute to artisanal baking.
From rustic sourdough to golden, flaky pastries, every bite at Massafoc is a tribute to artisanal baking.
Branding & Packaging
Branding & Packaging
MASSAFOC is a modern bakery that elevates traditional Catalan sourdough bread, blending time-honored craftsmanship with a contemporary approach. Made with the highest quality ingredients and a slow fermentation process, MASSAFOC offers breads with deep flavor and unique texture, perfect for the most discerning palates.
At Cranc Studio, we developed the brand identity and packaging, creating a design that reflects the authenticity and character of MASSAFOC. Inspired by Catalan tradition and the warmth of local bakeries, we used a warm color palette and solid typography to convey both artisanal quality and the freshness of the products.
MASSAFOC transforms the bread experience, fusing tradition with a modern and approachable aesthetic.
MASSAFOC is a modern bakery that elevates traditional Catalan sourdough bread, blending time-honored craftsmanship with a contemporary approach. Made with the highest quality ingredients and a slow fermentation process, MASSAFOC offers breads with deep flavor and unique texture, perfect for the most discerning palates.
At Cranc Studio, we developed the brand identity and packaging, creating a design that reflects the authenticity and character of MASSAFOC. Inspired by Catalan tradition and the warmth of local bakeries, we used a warm color palette and solid typography to convey both artisanal quality and the freshness of the products.
MASSAFOC transforms the bread experience, fusing tradition with a modern and approachable aesthetic.
CLIENT
CLIENT
Massafoc
Massafoc
YEAR
YEAR
2025
2025
CATEGORY
CATEGORY
Branding / Packaging
Branding / Packaging
Redefining Sourdough: The Art of Breadmaking
Redefining Sourdough:
The Art of Breadmaking
Redefining Sourdough: The Art of Breadmaking
Project Overview
MASSAFOC reimagines the way we experience bread, celebrating the rich tradition of Catalan sourdough while embracing innovation. With every loaf, the bakery pays homage to slow, intentional baking, ensuring that each piece is more than just a product—it’s an expression of craftsmanship.
Our Approach
At Cranc Studio, we translated the essence of MASSAFOC into a visual language that connects the old with the new. We drew inspiration from the warmth of traditional bakeries, designing packaging that reflects the artisanal nature of the product. The result is a modern and elegant aesthetic that balances authenticity with forward-thinking design.
Results
The outcome is a brand that stands out in the bakery scene, capturing the attention of customers who value both tradition and innovation. MASSAFOC has redefined sourdough bread, making it more than just a daily staple, but a celebration of craftsmanship and creativity.
Project Overview
MASSAFOC reimagines the way we experience bread, celebrating the rich tradition of Catalan sourdough while embracing innovation. With every loaf, the bakery pays homage to slow, intentional baking, ensuring that each piece is more than just a product—it’s an expression of craftsmanship.
Our Approach
At Cranc Studio, we translated the essence of MASSAFOC into a visual language that connects the old with the new. We drew inspiration from the warmth of traditional bakeries, designing packaging that reflects the artisanal nature of the product. The result is a modern and elegant aesthetic that balances authenticity with forward-thinking design.
Results
The outcome is a brand that stands out in the bakery scene, capturing the attention of customers who value both tradition and innovation. MASSAFOC has redefined sourdough bread, making it more than just a daily staple, but a celebration of craftsmanship and creativity.
Project Overview
MASSAFOC reimagines the way we experience bread, celebrating the rich tradition of Catalan sourdough while embracing innovation. With every loaf, the bakery pays homage to slow, intentional baking, ensuring that each piece is more than just a product—it’s an expression of craftsmanship.
Our Approach
At Cranc Studio, we translated the essence of MASSAFOC into a visual language that connects the old with the new. We drew inspiration from the warmth of traditional bakeries, designing packaging that reflects the artisanal nature of the product. The result is a modern and elegant aesthetic that balances authenticity with forward-thinking design.
Results
The outcome is a brand that stands out in the bakery scene, capturing the attention of customers who value both tradition and innovation. MASSAFOC has redefined sourdough bread, making it more than just a daily staple, but a celebration of craftsmanship and creativity.
